Before Jennifer Lopez or Kim Kardashian, there was Iris Chacón…La Bomba de Puerto Rico (the Puerto Rican bombshell). Her legendary derriere ruled the airwaves of Latin America for over a decade, and was insured for five million dollars.
But everything in Puerto Rico, even Iris Chacón’s behind, is subject to the colonial approval of the United States. Here is how it happened:
El Show de Iris Chacón was the hottest weekly variety TV show in Latin America throughout the 1970’s. With rabid audiences in thirteen countries, it was very high-concept: every production number was structured around Chacon’s rear end.
By the mid 1970s, Chacon’s behind was a powerful marketing tool.
It launched a series of albums…
At one point, during a charity event, it even upstaged Muhammad Ali.
THE BUTT IS BORN AGAIN
By 1980, Chacón was looking to crack the U.S. market and syndicate her show on the Univisión and Telemundo networks. But this coincided with the 1980 election of Ronald Reagan, and the rise of Jerry Falwell and his Moral Majority.
Iris Chacón and her media advisers feared that, in this newly-evangelized climate, Chacón’s great marketing asset would be censored by the FCC. And so Chacón made a sad decision: she announced that she had been converted to Christianity, by the Puerto Rican evangelist Jorge Avila.
As a born-again Christian, Chacón was permitted to shake her booty on the U.S. airwaves. She also created an outrageous “exotic dance” show, which ran in Las Vegas and Atlantic City for years.
Her 1982 spot for Amalie Oil became one of the most famous commercials in Latino TV history.
THE LONG REACH OF U.S. COLONIALISM
When Iris Chacón announced her “conversion to Christianity” many people denounced her as a shameless bimbo who was willing to prostrate religion, country, and even her own body, for a quick and easy buck.
Others applauded her savvy navigation of the amoral and hypocritical U.S. media landscape.
Despite this controversy, two things are abundantly clear.
The first one is, that Iris Chacón was committed to her art. Anyone who doubts this should view the following video…where she uses the Stanislavski method at 2:53, crashes to the floor at 3:18, and passes out from the smoke machine at 3:53.
The second one is that everything in Puerto Rico, even Iris Chacón’s ass, is subject to the colonial approval of the United States.
For a history of the War Against All Puerto Ricans, read the book…
Si prefiere ver la página web en español por favor visite: http://www.guerracontratodoslospuertorriquenos.com